Resume

[View a PDF copy of my resume]

EXPERIENCE

MediaNews Group, Inc.

Digital Director of Audience Development | May 2017-present | Denver, Colorado

• Build engaged, loyal audiences at our various brands to drive growth in digital subscriptions
• Delivered 41% YoY growth in email newsletter subscribers; referrals to our sites increased 105% YoY in FY19
• Develop content strategy, models to determine the best use of news-gathering resources in the field

Society of Professional Journalists

Digital tools trainer | August 2015-present | Denver, Colorado

• Train journalists in newsrooms around the U.S. in digital tools, with a focus on Google tools for storytelling

The Denver Post

The largest statewide news organization in Colorado, reaching more than 6 million unique visitors per month in digital form and more than 200,000 people in print.

Senior Editor | July 2016-April 2017 | Denver, Colorado

• Led team of editors and reporters responsible for covering breaking news and trending stories
• Focused on alternative storytelling such as explainers, Q&As, search-driven content
• Worked with video team to create timely native social video to complement stories

The Denver Post

Director of Audience Development | September 2015-July 2016 | Denver, Colorado

• Worked across the newsroom to grow digital audience on mobile, desktop, apps, social, newsletters
• Created consecutive months of year-over-year growth in unique visitors
• Helped grow video views from 635,000 to 1.5 million from September 2015 to July 2016
• Oversaw social, SEO and newsroom analytics efforts; tracked and shared analytics monthly
• Trained staff on use of social media, SEO, digital headline writing and newsroom analytics
• Co-led project to launch new CMS on WordPress VIP, overhaul workflow to become digital-first

The Denver Post

Digital Director of Sports | September 2013-September 2015 | Denver, Colorado

• Managed team of four to oversee mobile, web and social production and strategy for the sports department
• Coordinated live coverage, long-term digital projects in sports, working closely with photo and design desks
• Coordinated with video producers on “The Sports Show,” a daily two-hour live show on Denver sports
• Hosted video segments with reporters on breaking sports topics, weekly mailbags
• Wrote and produced stories; shot photos and video on a variety of subjects including running and cycling

Digital First Media

Regional Engagement Editor | February 2012-April 2014 | Denver, Colorado

• Oversaw social media, engagement and other digital media strategies for Digital First Media’s central region, which included newspapers in Colorado, Texas, New Mexico, Utah, Minnesota, Michigan and Ohio while maintaining local ties to The Denver Post
• Worked directly with Steve Buttry, DFM’s community engagement editor, to develop and implement community newsroom projects throughout the region
• Taught journalists how to use social media and other engagement tools to find sources to enhance their journalism, build an audience and nurture that relationship, and promote their work and that of others

The Denver Post

Social Media Editor | April 2010-September 2013 | Denver, Colorado

• Oversaw newsroom efforts with social media, SEO, mobile, blogs and other digital media strategies for The Denver Post’s website and its various social media accounts
• Taught journalists how to use social networks to gather information, find sources to enhance their journalism, build an audience and nurture that relationship, and promote their work and that of others
• Instructed reporters and editors to use blogs effectively to extend their reporting and editing
• Produced stories and multimedia packages and photos for The Denver Post and The Denver Post Media Center.
• Produced live video shows with graphics, streamed to The Post’s website from the field
• Wrote stories, shot video and photos for assignments

The Denver Post

Dow Jones Newspaper Fund — Multimedia and Online Intern/Producer | June 2009-March 2010 | Denver, Colorado

• Revamped The Denver Post’s social media presence on Facebook and Twitter, including broader use in reporting breaking stories
• Shot, edited, produced video several times weekly
• Redesigned more than 50 of The Post’s blogs using HTML and CSS
• Wrote spot news stories for the City Desk and photographed on various assignments

The Associated Press

News Editorial Intern | January 2008-April 2008 | Richmond, Virginia

• Worked as a staff writing intern for the Richmond, Va., bureau, writing broadcast copy, standard wire stories and news briefs; two stories appeared on the national AP wire
• Contributed research, reporting for stories, and monitored area wires, television and newspaper websites for prospective stories

CONSULTING

U.S. Department of State, International Center for Journalism

Digital Media Consultant | Almaty and Astana, Kazakhstan

• Assessed strategic and business needs for news organizations in a country with limited free press and underdeveloped media and advertising environment; delivered key findings and recommendations.

SPEAKING

• INMA e3 Conference, Dallas, Texas: “Using YouTube as a Primary Video Platform,” Oct. 26, 2017
• Local Media Association, Video Summit, “Opportunities with YouTube for video distribution,” Jan. 30, 2018

HONORS AND AWARDS

• Shared 2013 Pulitzer Prize with Denver Post staff for breaking news coverage of the Aurora theater shooting
• Fulbright grant recipient for Berlin Capital Program, November 2014
• Editor & Publisher’s Top 25 under 35 for 2014
• 2012 Eddie Adams Workshop attendee for young photojournalists
• Recipient, Most Significant Contributor to the Richmond College Class of 2009
• Eagle Scout, Boy Scouts of America, October 2004

SKILLS

• HTML, CSS, WordPress, Google Analytics, Eidos Méthode, BrightEdge SEO, Merlin, Photoshop, Lightroom,
  PhotoMechanic, FinalCut X, Omniture, Brightcove, Ooyala, Chartbeat, Parsely, YouTube, other Google tools
• Strong knowledge of SEO and social media optimization tactics, content management systems
• Languages: HTML, CSS, some PHP and JS

EDUCATION

• University of Pennsylvania, The Wharton School
  • MBA in Finance and Marketing, Expected Graduation August 2022
• University of Richmond (2009)
  • B.S. Biology and Journalism, minor in French
• Competed for Division I Richmond cross country, track teams, 2005-2009