Hi, I’m Dan

I’m a media executive with 15 years of experience in for-profit and non-profit news media environments overseeing teams responsible for audience development, search engine optimization, partnership management, social media, digital subscriptions, reporting and editing, and business development. I currently work as the head of audience strategy for ProPublica.

Audience Development

I believe in building newsrooms based on audience-centric thinking. Our goal is to deliver journalism that meets the needs of a target set of audiences and then work to find more readers, viewers and listeners like them through awareness, engagement, retention and monetization.

Search Engine Optimization

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Facilisi morbi tempus iaculis urna id volutpat. Tortor consequat id porta nibh. Tortor dignissim

Data and Analytics

Business Development

Partnerships

Email Newsletters

My story

I began my journalism career at the Denver Post in a variety of digital roles, from digital producer to a senior editor responsible for a breaking news team. In 2017, I transitioned to MediaNews Group, the Post’s parent company, to focus on audience development for the portfolio of newspapers, setting and advising on content strategy for publications including the San Jose Mercury News and the Boston Herald.

I quickly found that I wanted to more fully immerse and understand the business side of news, so I returned to school at the Wharton School at the University of Pennsylvania where I earned an MBA with honors in 2022, with concentrations in finance and strategic management. That year, I joined the non-profit investigative newsroom ProPublica as head of audience strategy, leading a 10-person team responsible for email newsletters, search engine optimization, social media, audience insights and publishing partnerships, reporting to both the news and business sides of the operation.

I’ve served as a consultant, coach and advisor to startup newsrooms on behalf of the Local Independent Online News Publishers, the International Center for Journalists and the U.S. State Department, both in the United States, Sri Lanka and Kazakhstan.