I’m a multimedia journalist who currently works in Denver, Colorado, as digital director of audience development at Digital First Media, the parent company of publications including The Denver Post, Orange County Register, San Jose Mercury News and the St. Paul Pioneer-Press.
My work is heavily focused on growing our audience across our digital platforms. Recently, my efforts have turned to helping our publications implement and grow paid digital subscription models. I advise our newsrooms on strategy for email, mobile apps, video, still photography, social media and our owned-and-operated websites and platforms, using analytics and other tools to spot trends and help our newsrooms establish direct relationships with their audiences to drive loyalty.
Outside of my day job, I am a trainer with the Society of Professional Journalists, teaching digital tools at newsrooms, universities and journalism conferences around the United States, with a particular focus on Google tools.
I have also worked as a media consultant through the International Center for Journalism and the U.S. State Department. In the fall 2017, I twice traveled to Kazakhstan to advise two digital news sites in the country on audience growth and strategies for growing their business. In 2014, I was a part of the Berlin Capital program, a short-term Fulbright grant that sent me and 10 other young American journalists to Berlin to learn about media in Germany. I continue to take German classes to complement the French I learned while in college.
Prior to Digital First Media, I spent nearly eight years at The Post in a variety of digital roles, including director of audience development, senior editor for a breaking news team, digital director of sports and social media editor. As social media editor, I was a part of the Denver Post staff that was awarded a Pulitzer Prize in April 2013 for our breaking news coverage of the Aurora theater shooting. The board cited, among other efforts, the staff’s use of social media, including Twitter and Facebook, in covering the tragedy. I’ve covered multiple Super Bowls, the Stanley Cup Finals and the U.S. Olympic Track and Field Trials.
I assist my wife, Anya Semenoff-Petty, in running her Denver photography business, in which we shoot everything from portraits to events to sports to weddings. We met at The Post in 2009 and married in 2013. I continue to contribute as a writer to Runner’s World and other publications.
I was born in New Orleans but grew up in New Jersey. I graduated from the University of Richmond in Richmond, Va., in 2009. There, I served as the online editor of The Collegian student newspaper, which involved designing, developing and implementing the publication’s Web site redesign the summer before my senior year. While in college, I interned for The Associated Press in Richmond, The Pennington (N.J.) Post, and Stateline.org.