I’m a journalist who currently works in Denver, Colorado, as digital director of audience development at MediaNews Group, the parent company of publications including The Denver Post, Orange County Register, San Jose Mercury News, the Boston Herald and the St. Paul Pioneer-Press.
I am also a student pursuing an executive MBA at the University of Pennsylvania’s Wharton School in San Francisco, beginning in May 2020.
My professional work is focused on building loyal and engaged audiences across digital platforms, both owned-and-operated and social platforms. In the last two years, I’ve focused on helping our publications grow paid digital subscriptions. I advise our newsrooms on strategy for content, storytelling, email newsletters, mobile apps, video, still photography, social media and our own platforms, using analytics and other tools to spot trends and help our newsrooms establish direct relationships with their audiences.
Outside of my day job, I am a trainer with the Society of Professional Journalists, teaching digital tools at newsrooms, universities and journalism conferences around the United States.
I also work as an independent news media consultant. Past clients have included the International Center for Journalism and the U.S. State Department. Since 2017, I have traveled to Kazakhstan five times to advise media outlets on best practices for digital storytelling, audience development and business stability.
In 2014, I was a part of the Berlin Capital program, a short-term Fulbright grant that sent me and 10 other young American journalists to Berlin to learn about media in Germany.
Prior to MediaNews Group, I spent seven years at The Post in a variety of digital roles, including director of audience development, senior editor for a breaking news team, digital director of sports and social media editor. As social media editor, I was a part of the Denver Post staff that was awarded a Pulitzer Prize in April 2013 for our breaking news coverage of the Aurora theater shooting. The board cited, among other efforts, the staff’s use of social media, including Twitter and Facebook, in covering the tragedy. I’ve covered multiple Super Bowls, the Stanley Cup Finals and the U.S. Olympic Track and Field Trials.
I assist my wife, Anya Semenoff-Petty, in running her Denver photography business, in which we shoot everything from portraits to events to sports to weddings. We met at The Post in 2009 and married in 2013.
I was born in New Orleans but grew up in New Jersey. I graduated from the University of Richmond in Richmond, Va., in 2009. There, I served as the online editor of The Collegian student newspaper, which involved designing, developing and implementing the publication’s Web site redesign the summer before my senior year. While in college, I interned for The Associated Press in Richmond, The Pennington (N.J.) Post, and Stateline.org.